PURPOSE

Create an online commerce company and promote bath bombs through digital marketing. During this project I will design ads, research keywords, and run a campaign. My goal will be to use Google Adwords, Google Analytics, Facebook Ads, and SEO to understand best practices for driving traffic to an e-commerce site. 

BRANDING

I developed a company called Bliss Bath Bombs and designed a website that looked natural, comfortable, and peaceful. Bliss Bath Bombs makes all natural bath bombs and sells them online. The site promoted the transaction of a bath bomb and fully functioned as an e-commerce site.

TARGET AUDIENCE

Male and females age 20-30 living in the United States of America. These individuals enjoy self care practices by taking a relaxing bath. They care about the scent and ingredients of their bath bombs. They do not need to buy expensive bath bombs, but rather are content finding a good quality bath bomb at a lower price. 

AD WORDS

I ran two campaigns with multiple ad groups, keywords, and ad styles. The campaign lasted for about 4 months. I researched what keywords and ad content would be most relevant to my target audience. My research showed that people were interested in words such as quality, natural ingredients, and inexpensive. I tracked the analytics of the website to further improve my campaigns and understand the Google Adwords and Google Analytics platform. 

KEY LEARNINGS

I learned best practices for using Google Adwords, Google Analytics, Facebook Ads, and SEO. I learned how to research and analyze data to improve the traffic of Bliss Bath Bombs. Driving traffic by using relevant content helped me understand my user's expectations and how to add value to their life.